Outcome
The redesigned Guild platform achieved the following:
25% increase in user engagement with funding campaigns.
30% boost in community interaction via improved collaboration tools.
Higher user satisfaction, with a 4.8/5 average rating from participants in post-launch Lyssna surveys.
Key Stages
1. Research & Discovery
Conducted interviews with existing users to identify pain points, including unclear campaign details and limited interaction options.
Mapped user journeys to identify drop-off points in funding campaigns and community participation.
Analyzed crowdfunding platforms like Kickstarter and Patreon to extract best practices for engagement and collaboration.
2. Goals
Streamline Campaign Exploration: Make it easy for users to find and understand projects they want to support.
Foster Collaboration: Build tools that empower creators and fans to interact and co-create.
Enhance Transparency: Clearly display funding milestones, timelines, and the impact of contributions.
3. Wireframes & User Testing
Developed low-fidelity wireframes to reorganize the platform’s navigation and emphasize campaign visibility.
Tested the new layout with a diverse user base, iterating based on feedback about usability and clarity.
Introduced community interaction zones, including forums and Q&A sections.
4. Visual Design & Prototyping
Designed a vibrant and inviting interface using Angel Studios’ brand colors, focusing on readability and engagement.
Incorporated progress trackers for campaigns, with clear indicators of milestones and timelines.
Built interactive prototypes for campaign pages, allowing users to preview and interact with features like live updates and discussion boards.
5. Testing & Iteration
Conducted A/B testing on campaign layouts to determine the most engaging designs.
Refined collaboration tools based on user behavior, adding features like creator updates and fan voting.
Addressed accessibility concerns by ensuring the platform was compatible with assistive technologies and devices.
Final Designs
The final Angel Studios Guild platform redesign included:
Improved Navigation: A clear, intuitive layout for exploring campaigns and interacting with creators.
Interactive Campaign Pages: Detailed project descriptions, funding milestones, and live progress updates.
Community Features: Forums, Q&A sections, and creator updates to foster engagement and collaboration.
Enhanced Transparency: Visual trackers for funding progress, timelines, and the direct impact of contributions.
Impact
The redesign significantly elevated the user experience:
Higher Engagement: A 25% increase in campaign participation.
Stronger Community: A 30% boost in interactions between fans and creators.
Positive Feedback: Users praised the redesign for its clarity and community-focused features, giving it a 4.8/5 satisfaction rating.
Learnings & Next Steps
Key Learning:
Community-driven features are crucial for crowdfunding platforms; users value transparency and collaboration.
Next Steps:
Introduce personalized recommendations for campaigns based on user interests.
Develop mobile-first enhancements to expand accessibility.
Experiment with gamification elements like badges and rewards to further motivate participation.
